Custom skill pricing starts with the workflow, not the code
OpenClaw custom skill pricing only makes sense when the buyer can explain what the skill is meant to do in business terms. The code matters, but the commercial shape of the workflow matters first. What triggers the work. Which systems are involved. What approvals stay human. What outcome makes the build worthwhile.
That is why a bespoke skill can be a bargain at several thousand pounds or a waste at half that amount. If the workflow removes repeated drag from an important process, the build can pay for itself quickly. If the use case is still fuzzy, any price is probably too much.
The smartest buyers are not really asking what code costs. They are asking what it costs to remove a recurring operational problem properly.